The great pacific northwest is known for the beautiful outdoors, and love of coffee. Seattle is the home of starbucks and a booming coffee scene, and Portland has the best coffee shops around. And if we’re reading our maps correctly, you only have to drive a few minutes before you’re in the thick mountain woods. Here at SLTFNDRY, we have made it no secret that we love where we live. Outside of the office, we are avid hikers and campers. We’ve explored all the national parks the PNW has to offer, waved at a few bears, had staring contests with foxes, and snowshoed through the peaceful snow. Of course, we also love the cities. We’ve often made a mobile office out of a portland coffee shop, and usually start the day off with a quality cup of coffee or a shot (of espresso). So, we wanted to share what we love with our clients in the form of a christmas gift PNW pack.
Our main goal for this project was to give our clients something that they could continue to use and receive value from. To achieve that, we wanted to give something they could wear, and also something that could be used in daily life. Most projects come with a set list of deliverables or maybe a few key requirements. This time around, we were 100% free to create. Since this was a project of passion, the process went a little differently than most. First, we started with a burst of creativity and explored all of our options. We knew that we wanted to create something PNW related, but the details were still fuzzy. After a couple dozen design ideas, and a few lists of potential deliverable, we arrived at the PNW pack. We decided the pack should include apparel, a sticker pack (who doesn’t love a fun sticker pack?), a diner style mug, and some locally roasted coffee beans. The apparel was printed in house, and we worked with Diecut stickers to get the perfect stickers. We also wanted to make sure that everyone who received these PNW pack’s would feel special. Each pack included a standard note from us, as well as a special hand written note showing our appreciation for their continued friendship.
SLTFNDRY provided creative direction, apparel & product design, and a PNW experience.
